Work Examples:

Prep (audience: Netflix), storyboard (process: research, other ideas) Don't go smaller then 30 Less words as usual Powerpoint just visual aid Keep words at top Tell stories over numbers Dont read from screen Have a leave behind Ari Reiter and Shannon Silverman

Netflix Creative problem 2

Pink Panther and the marvelous mrs. maisel style guides- Entertainment licensing

In this class, we were tasked with creating style guides for 2 different brands. For these style guides, we were to choose a trend, a demographic, and when the line would be released. After we figured those out, we created patterns, badges, and character art as well as hang tags, clothing and accessories, and verbiage.

Closure: an all american kidnapping- Activated marketing

Jordan Specht, Ari Reiter, Maddie Roth, Sophia Sigala

In this class, we were put into groups of 4, 3 social media students and 1 graphic design student, and were tasked to create a show. My group decided to name our agency JAMS Media and create a show called Closure: An All American Kidnapping about the Cleveland kidnappings by Ariel Castro. Along with developing the show, we had to develop a social strategy, an activation, and a sweepstakes. I worked on creating the social mockups, the activation, the trailer, and some of the fact and character slides.

Pretty Little liars Instagram content buckets- new media community management

In this class, we were taught how to create niche communities using Instagram. For our midterm assignment, we had to find a brand that had 1 million or more followers on Instagram and dissect their content themes and bucket along with finding their social brand voice and their demographics.

activistv- Digital media campaign strategy

In this class, we were to create a startup and create a digital media campaign. With our startup, we had to create a brand and purpose activation to help promote our company. The company I created was an online community platform for activists around the world to connect and talk about their specific causes.

Frozen II Launch Strategy- New Media Narrative writing

In this class, we acted as if we were a company pitching an idea, and then the agency responding and executing. We were given real like events that would be launched within the next three years. Mine was creating a launch strategy for of Frozen II. Shown are the three steps that we took: Film Launch Strategy RFB from Company, Launch Strategy Proposal from Agency, and a Final Launch Strategy with 3 creative briefs, a workback plan, and a run of show.

Film Launch Strategy RFP from Company

Film Launch Strategy 2019

Launch Strategy Proposal from Agency

Launch Strategy Proposal 2019 Second Star PR

Final Launch Strategy

Creative Brief for Pop-Up Event

Creative Brief for Premiere and Fan Event

Creative Brief for Influencer Marketing

Workback Plan and Run of Show for Premiere

Nike International campaign- international strategy for new media

Nike International Campaign Ariana Reiter and Jessica Tanwar June 24th, 2019 SMED 3700 Spring 2019, Section 18309 Professor Ginger Jarvis

In this class, we were to create an international campaign for a major international company. It included creating user personas, a brand persona, market profiles, video advertisement and social campaigns, spatial campaigns, and website homepages for our specific campaign.

video online marketing

Sample projects from class

Beaver creek promotion videos

For our final, we were to create video promotions for a brand of our choice that had to include 15, 30, and 60 second videos. I chose Beaver Creek, a ski resort in Colorado.

Beaver Creek Promo 60 sec

Beaver Creek Promo 30 secs

Beaver Creek Promo 15 secs

escape- Mobile Application marketing

In this class, we created an app and executed it by making it in Adobe XD. We had to create the idea of the app with a launch strategy and then create the app wireframe within XD.

eScape An Unexplored world of images

Unique pr plan- Pr writing for social media

For this final, we had to create a product to launch and pretend as if we were the agency helping to promote it. I decided to create a TV show for Freeform and create the PR plan.

Girl Network- Design for social Media Branding Final

Here is my final project from my Design For Social Media Branding class. In this class we had to create a brand, including logos, merchandise, website, promotion, and more.

CBS- New Media Strategy

Here is my final project for my New Media Strategy class. In this class, we learned about many different types of new media and for our final project we had to take an existing brand and create a new, innovative strategy for the company that involves new media.

Disney- New Media Business Channels

In this class, we really got to dive into all aspects of new media channels. For our final project, we had to take a brand and create a new campaign. For my campaign, Millennial Nostalgia, the goal was to bring Millennial's back to Disney Channel to watch the "That's So Raven" spinoff "Raven's Home." Another goal of the campaign was to bring awareness of the DisneyNOW app, where you can watch full episodes of any Disney show ever.